Jayson Webb is the founder of Telagus and CEO of Telsa Media, the web design and digital marketing agency he founded in 2015. Telagus began as the system Telsa Media built to run its own growing business, and it is now an all-in-one CRM for small businesses, combining leads, calling, SMS, email marketing, quotes, projects and HR in one place. We asked Jayson why he built it, who it is for, and what he has learned about how small businesses handle their customers.

Key points

  • Telagus started as Telsa Media’s own internal system, built because the agency’s leads, campaigns, projects and staff were spread across too many tools.
  • It is built for small teams, typically 1 to 10 people, who win business by phone, text and email.
  • Jayson’s most common advice: give every lead an owner and a follow-up date, and choose a CRM your team will actually use.
  • This year Telagus added an AI Sales Agent, Zoom integration, WhatsApp marketing, Meta Ads reporting and a connection to ChatGPT and Claude.

The interview

Why did you build Telagus instead of using an existing CRM?

“As Telsa Media grew, our enquiries, email campaigns, projects and staff records ended up in separate tools that did not talk to each other. Leads came in from the website and the phone, but following them up depended on someone remembering. Most CRMs we looked at handled the sales pipeline well, but we would still have needed a phone system, an email marketing tool and something for HR on top. So we built one system for our own agency first, and Telagus grew out of that.”

How has Telagus changed since the first version?

“It started with what we needed ourselves: leads, follow-ups and projects. Since then most of what we have added has come from what customers asked for, such as calling and SMS from inside the CRM, quotes, invoices and contracts, payroll and leave management, and more recently AI tools and integrations.”

Who is Telagus for?

“Small businesses, usually teams of one to ten people, that sell by phone, text and email. Trades, agencies, service businesses and B2B companies are a good fit. They want one place for their customers and one predictable bill, and they do not have time to look after five separate tools or hire someone to configure a CRM.”

What is the most common mistake small businesses make with their leads?

“Not following up. Enquiries arrive in an inbox, on a mobile or through a web form, and because nobody owns them, nobody calls back in time. The fix is simple: every lead needs an owner and a next step with a date. A CRM just makes that automatic, so it does not depend on anyone’s memory.”

Why an all-in-one platform rather than separate tools?

“Because the customer history should be in one place. If calls are in the phone system, texts in another app and campaigns in an email tool, nobody sees the whole conversation. When calling, SMS and email all happen inside the CRM, every interaction is logged on the customer’s record automatically. It is also simpler to pay for: one plan with the users, minutes, texts and emails included.”

How is AI changing the way small teams use a CRM?

“AI takes away the blank page. Telagus includes AI credits for writing emails, quotes and contracts, and an AI Sales Agent. We have also connected Telagus to ChatGPT and Claude, so you can ask questions about your own CRM data in plain language, such as which leads have not been contacted this week. For a small team without an analyst, that is a real time saver.”

What advice would you give a small business choosing its first CRM?

“Choose the one your team will use every day, not the one with the longest feature list. Try it with your real contacts for a week before you commit, and work out the total cost for the team you will have next year, including anything you would have to add on, like calling or SMS.”

What is next for Telagus?

“This year we added an AI Sales Agent, Zoom integration, WhatsApp marketing, Meta Ads reporting and the ChatGPT and Claude connection. The direction stays the same: bring more of what a small business needs into one place, and use AI to cut the admin, so teams spend more time with customers.”

About Jayson Webb

Jayson Webb founded Telsa Media in 2015 and leads it as CEO. He founded Telagus to give small businesses the same all-in-one system his agency uses. Telagus is based in Wallington, Surrey.

Related reading

See Telagus for yourself

Start on the free plan, compare plans on our pricing page, or book a tour with the Telagus team.