Salesforce is the most powerful CRM on the market. It runs the sales operations of some of the world’s biggest companies, and almost anything can be customised, automated or connected. For a large organisation with complex processes, that power is worth paying for.
Most small and mid-sized UK businesses have a different problem. They need to capture leads, follow up quickly, run email campaigns, make calls and see what is working, without hiring a Salesforce administrator or a consultancy to set it up. That is the gap Telagus is designed to fill, as an all-in-one UK-based CRM platform. This guide compares the two on price, features, setup and support, using UK prices checked in October 2026.
Quick verdict
- Choose Salesforce if you have complex, multi-team sales processes, need deep customisation or enterprise AI, and have the budget and people to implement and run it.
- Choose Telagus if you want an all-in-one CRM with calling, SMS and email marketing that a small team can set up and use quickly, at a fraction of the cost, backed by UK-based human support. You can start on the free plan before you pay anything.
Telagus vs Salesforce at a glance
| Telagus | Salesforce | |
|---|---|---|
| Pricing model | Per plan, with 2, 5 or 10 users included; billed annually or monthly | Per user, per month |
| Free plan | Forever Free: 1 user, 500 contacts and 100 emails a month | Free Suite (limited) |
| Entry paid plan | Starter: £340 a year for up to 2 users | Starter Suite: £20 per user per month |
| Mid tier | Growth: £690 a year for up to 5 users | Pro Suite: £80 per user per month, billed annually |
| Higher tiers | Business: £1,249 a year for up to 10 users; Enterprise on request | Core £156, Advanced £316, Max £440 per user per month, billed annually |
| Phone numbers, calling and SMS | Included on every paid plan | Through add-ons or partner apps |
| Email marketing | 60,000 to 600,000 emails a year included on paid plans | Email marketing in the Suites; advanced marketing through separate Salesforce products |
| Quotes | Included on all paid plans | From Pro Suite |
| Forecasting | Dashboards and marketing analytics | Sales forecasting from Pro Suite; advanced forecasting higher up |
| AI | 6,000 to 18,000 AI credits a year on paid plans, plus an AI Sales Agent | Agentforce AI can be added from Core; full AI suite in Max |
| API access | Business plan | Core and above; an add-on on Pro Suite |
| Customisation | Custom fields, forms, dashboards and automation funnels | Virtually unlimited |
| Typical setup | Self-serve with help from the Telagus team | Often involves an administrator or implementation partner |
| Support | UK team by phone, live chat and email | Standard support; Premier support is an add-on on Pro Suite |
Pricing: what you actually pay
Salesforce charges for every user, every month, and many features are add-ons on top of the licence. Telagus charges one price per plan, and each plan includes a set number of users plus allowances for leads, marketing emails, call minutes, SMS and AI. You can pay annually, which is the cheapest option and the price shown below, or month to month.
Salesforce editions (UK)
| Edition | Price per user per month | Billing |
|---|---|---|
| Free Suite | £0 | Limited features |
| Starter Suite | £20 | Monthly or annually |
| Pro Suite | £80 | Annually |
| Core | £156 | Annually |
| Advanced | £316 | Annually |
| Max | £440 | Annually |
On top of licences, many businesses budget for add-ons (for example, API access is an extra charge on Pro Suite, and Agentforce AI is bought separately on Core and Advanced) and for implementation help from a Salesforce partner when their setup goes beyond the basics.
Telagus plans
| Plan | Price (billed annually) | Users | Leads | Marketing emails a year | Phone numbers | Call minutes a year | SMS/MMS credits a year | AI credits a year |
|---|---|---|---|---|---|---|---|---|
| Forever Free | £0 | 1 | 500 contacts | 1,200 (100 a month) | Not included | Not included | Not included | Included |
| Starter | £340 a year (£28.33 a month) | Up to 2 | 5,000 | 60,000 | 1 | 1,200 | 600 | 6,000 |
| Growth | £690 a year (£57.50 a month) | Up to 5 | 20,000 | 240,000 | 3 | 3,000 | 1,800 | 12,000 |
| Business | £1,249 a year (£104.08 a month) | Up to 10 | 50,000 | 600,000 | 5 | 6,000 | 3,600 | 18,000 |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited | 5+ | Custom | Custom | Custom |
Starter, Growth and Business are also available month to month at a higher monthly price. Monthly plans get one twelfth of the yearly allowances each month; Starter, for example, includes 5,000 emails, 100 call minutes, 50 SMS/MMS credits and 500 AI credits a month.
Annual licence cost by team size
| Team size | Telagus | Salesforce Starter Suite | Salesforce Pro Suite |
|---|---|---|---|
| 2 users | £340 (Starter) | £480 | £1,920 |
| 5 users | £690 (Growth) | £1,200 | £4,800 |
| 10 users | £1,249 (Business) | £2,400 | £9,600 |
List prices, annual billing, excluding VAT. Salesforce figures are licences only, with no calling, SMS, add-ons or implementation costs. For comparison, ten users on Salesforce Core would cost £18,720 a year.
Telagus is cheaper than Salesforce’s entry Suite at every team size shown, and it includes a phone system, SMS and email marketing volume that Salesforce prices separately. Against Pro Suite, which is where Salesforce adds quoting, forecasting and deeper automation, a ten-person team would pay £9,600 a year in Salesforce licences compared with £1,249 for Telagus Business. Both have a free option: Salesforce’s Free Suite and Telagus Forever Free are good for trying the software, but calling, SMS and serious email volume need a paid Telagus plan. See every plan in full on our pricing page.
Features compared
Sales and lead management
Salesforce sets the standard for pipeline management, forecasting, territory management and reporting, especially for large teams with many products and regions. Telagus focuses on what most SMEs need day to day: capturing leads from forms, chat, calls and website visits, tracking every interaction, prioritising by interest and following up automatically.
Communication built in
With Telagus, your team can call, text and email leads from inside the CRM from day one, using the numbers, minutes and SMS credits in your plan. Call tracking shows which campaigns generate calls. In Salesforce, telephony and SMS are usually added through partner apps, each with its own setup and cost.
Marketing
Telagus includes a drag and drop campaign builder, bulk email marketing and, from Growth, automated email funnels. Salesforce’s Suites include email marketing features, while more advanced marketing automation sits in separate Salesforce marketing products with their own pricing.
Quotes and reporting
Telagus includes a quote builder on every paid plan and marketing analytics that bring website, ads and campaign results into one dashboard. Salesforce adds quoting and forecasting from Pro Suite, with its most advanced reporting and analytics in the higher editions.
AI
Salesforce is investing heavily in AI through Agentforce, which can research accounts, nurture leads and draft emails. It is powerful, but it is bought on top of Core and Advanced, or bundled in the £440 Max edition. Telagus includes AI credits on every plan for writing emails, quotes, contracts and website content, offers a dedicated AI Sales Agent, and can connect to ChatGPT and Claude.
Where Salesforce is stronger
- Customisation and scale. If you need custom objects, complex approval chains, multiple business units or thousands of users, Salesforce is built for it.
- Ecosystem. Salesforce’s partner marketplace and the wider Salesforce product family cover almost any business need.
- Advanced analytics and AI. Forecasting, pipeline inspection, conversation intelligence and Agentforce go well beyond what a small-business CRM offers.
- Enterprise security and compliance features for organisations with strict requirements.
Where Telagus is stronger
- Cost. A ten-person team on Telagus Business pays less per year than two people on Salesforce Pro Suite.
- Speed to value. Most small teams can be up and running without an administrator or consultant, and can try it first on the free plan.
- All-in-one communications. Calling, SMS, email marketing, call tracking and website visitor identification are included, not bolted on.
- Predictable billing in pounds. One price per plan, paid annually or monthly, with usage allowances spelled out.
- UK-based human support. Telagus is run from Wallington, Surrey, with priority support from Growth and training on Business.
Which should you choose?
Signs Salesforce is the right fit
- You have several sales teams, regions or product lines with different processes.
- You need custom objects and complex automation that a standard CRM cannot model.
- You have, or plan to hire, a Salesforce administrator.
- Your CRM needs to integrate deeply with ERP, data warehouse or enterprise systems.
Signs Telagus is the better choice
- Your team is between 1 and 10 people, or you want unlimited users on an Enterprise plan without per-seat pricing.
- Your sales process relies on phone calls, texts and email campaigns.
- You want to know which marketing activity produces leads and calls.
- You would rather spend your budget on winning customers than on licences and implementation.
Moving from Salesforce to Telagus
- Export your leads, contacts, accounts and opportunities from Salesforce using its data export or Data Loader.
- Decide which custom fields you still need, then create them in Telagus.
- Import your records and check a sample.
- Rebuild your forms, templates and automated follow-ups in Telagus.
- Set up your phone numbers and call tracking.
- Run both systems in parallel until your team is comfortable, then switch over.
Book a tour and the Telagus team will help you plan the move.
Frequently asked questions
Is Salesforce worth it for a small business?
Salesforce’s Starter Suite at £20 per user per month is accessible, but the features most growing businesses want, such as quoting, forecasting and deeper automation, start at £80 per user per month on Pro Suite. If your processes are simple, an all-in-one CRM like Telagus usually delivers more for less.
How much does Salesforce cost in the UK?
Salesforce Sales Cloud ranges from a limited Free Suite to £440 per user per month for the Max edition. Starter Suite is £20, Pro Suite £80, Core £156 and Advanced £316 per user per month, with most editions billed annually.
How much does Telagus cost?
Telagus has a Forever Free plan for 1 user with 500 contacts and 100 emails a month. Paid plans, billed annually, are Starter at £340 a year for up to 2 users, Growth at £690 a year for up to 5 users and Business at £1,249 a year for up to 10 users, with Enterprise priced on request. Paid plans can also be billed monthly.
Can Telagus handle larger teams?
Yes. The Business plan covers up to 10 users, and the Enterprise plan offers unlimited users, leads and marketing emails with custom calling and SMS volumes.
Can I migrate from Salesforce to Telagus?
Yes. Export your data from Salesforce as CSV files, recreate the custom fields you need, and import your records into Telagus.
Does Telagus have AI features?
Yes. Every plan includes AI credits for generating emails, quotes, contracts and website content, and Telagus offers an AI Sales Agent and connects to ChatGPT and Claude.
Related reading
- Telagus vs Zoho CRM: pricing, features and which suits your UK business
- Telagus vs Attio: two UK CRMs compared on price and features
- Telagus vs HubSpot
- How much does CRM software cost?
- Best CRM software for small business: how to choose
See Telagus in action
Compare plans on our pricing page, or book a tour to see how Telagus would work for your team.
Pricing note: Telagus prices are the UK prices on our pricing page, which shows prices in your local currency, so visitors outside the UK will see different figures. Salesforce UK prices are from Salesforce’s UK Sales pricing page (updated 28 September 2026); the Pro Suite API add-on is as reported by ExpertSure (August 2026). All prices exclude VAT and were checked in October 2026. Prices and features change, so check each provider’s website before you buy.
