Attio and Telagus are both British CRMs, but they are built for very different teams. Attio, headquartered in London, is a modern, flexible CRM that syncs your email and calendar, maps your relationships automatically and lets you design your own data model. It is especially popular with startups, investors and relationship-led sales teams.
Telagus, based in Wallington, Surrey, takes an all-in-one approach. It combines the CRM with phone numbers and calling, SMS, bulk email marketing, call tracking and website visitor identification in one UK-based platform, priced per team in pounds rather than per seat. This guide compares the two on price, features and fit, using list prices checked in October 2026.
Quick verdict
- Choose Attio if your deals run through email and meetings, you want your inbox and calendar to build the CRM for you, and you need a flexible data model with custom objects.
- Choose Telagus if your team wins business by phone, text and email campaigns, you want calling, SMS and marketing included in one price, and you prefer UK-based human support and billing in pounds. You can start on the free plan before you pay anything.
Telagus vs Attio at a glance
| Telagus | Attio | |
|---|---|---|
| Based in | Wallington, Surrey | London |
| Pricing model | Per plan, with 2, 5 or 10 users included; billed annually or monthly | Per user, per month |
| Currency | Pounds (GBP) | US dollars on its published price list |
| Free plan | Forever Free: 1 user, 500 contacts and 100 emails a month | Yes, up to 3 users |
| Entry paid plan | Starter: £340 a year for up to 2 users | Plus: $35 per user per month, billed annually (up to 10 users) |
| Phone numbers and calling | Included on every paid plan | No built-in phone system; Call Intelligence records and summarises video meetings on Pro |
| SMS and MMS | Credits included on every paid plan | Not built in |
| Bulk email marketing | 60,000 to 600,000 emails a year included on paid plans | Sends from your own mailbox, with per-plan sending limits; sequences on Pro |
| Call tracking | Included | Not built in |
| Website visitor identification | Included (reverse IP tracking) | Not built in |
| Web forms | Included | Through integrations |
| Quotes and contracts | Quotes on all paid plans; contracts from Growth | Through integrations |
| Email and calendar sync | Email tools inside the CRM | Core strength: syncs Google or Microsoft inboxes and calendars and builds records automatically |
| Data model | Custom fields, forms and dashboards | Very flexible: custom objects, relationship mapping and data enrichment |
| AI | 6,000 to 18,000 AI credits a year on paid plans, plus an AI Sales Agent | AI features on every plan, running on monthly credit allowances |
| Support | UK team by phone, live chat and email | Help centre, chat and email; priority support on higher tiers |
How the pricing works
Attio charges for every user, every month, in US dollars. Telagus charges one price per plan in pounds, billed annually or monthly, and each plan includes a set number of users plus allowances for leads, marketing emails, call minutes, SMS and AI. Both have a free plan.
Attio plans
| Plan | Billed annually (per user per month) | Billed monthly (per user per month) | Users | Records |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 3 | 50,000 |
| Plus | $35 | $44 | Up to 10 | 250,000 |
| Pro | $79 | $99 | Unlimited | 1,000,000 |
| Enterprise | Custom | Custom | Unlimited | Custom |
Attio’s email sending is tied to each user’s own mailbox, with limits per plan: 200 emails a month on Free and 1,000 a month on Plus, with higher limits on Pro. AI features draw on monthly credit allowances, and extra credits can be bought on top.
Telagus plans
| Plan | Price (billed annually) | Users | Leads | Marketing emails a year | Phone numbers | Call minutes a year | SMS/MMS credits a year | AI credits a year |
|---|---|---|---|---|---|---|---|---|
| Forever Free | £0 | 1 | 500 contacts | 1,200 (100 a month) | Not included | Not included | Not included | Included |
| Starter | £340 a year (£28.33 a month) | Up to 2 | 5,000 | 60,000 | 1 | 1,200 | 600 | 6,000 |
| Growth | £690 a year (£57.50 a month) | Up to 5 | 20,000 | 240,000 | 3 | 3,000 | 1,800 | 12,000 |
| Business | £1,249 a year (£104.08 a month) | Up to 10 | 50,000 | 600,000 | 5 | 6,000 | 3,600 | 18,000 |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited | 5+ | Custom | Custom | Custom |
Starter, Growth and Business are also available month to month at a higher monthly price. Monthly plans get one twelfth of the yearly allowances each month; Starter, for example, includes 5,000 emails, 100 call minutes, 50 SMS/MMS credits and 500 AI credits a month.
What a team pays in a year
| Team size | Telagus | Attio Plus | Attio Pro |
|---|---|---|---|
| 2 users | £340 (Starter) | $840 | $1,896 |
| 5 users | £690 (Growth) | $2,100 | $4,740 |
| 10 users | £1,249 (Business) | $4,200 | $9,480 |
List prices, annual billing, excluding VAT. Attio publishes its prices in US dollars, so the amount you pay in pounds depends on the exchange rate. Attio figures cover the CRM only, with no phone system, SMS or marketing email tool.
Attio’s free plan is a genuinely good option for a team of up to three that mainly needs to organise contacts and email; Telagus Forever Free covers one user. Once you pay, Telagus costs less at every team size shown, even before converting dollars to pounds, and it includes a phone system, SMS and email marketing volume that Attio does not offer. See every plan in full on our pricing page.
Features compared
How the CRM fills itself
Attio’s standout feature is automatic data capture. Connect your Google or Microsoft account and it builds people and company records from your emails and meetings, shows who in your team knows whom, and enriches records from public sources. For relationship-led selling, such as fundraising, partnerships or high-value B2B deals, that saves a lot of manual entry.
Telagus captures leads from the places small businesses usually get them: web forms, live chat, phone calls and website visits. Every lead is then tracked through your pipeline with automated follow-ups.
Calling, SMS and call tracking
Every paid Telagus plan includes at least one dedicated phone number and call minutes, plus SMS/MMS credits, so your team can call and text leads from inside the CRM. Call tracking numbers show which advert or web page made the phone ring.
Attio does not include a phone system or SMS. Its Call Intelligence feature, on the Pro plan, records and summarises video meetings on Zoom, Google Meet and Microsoft Teams, which is useful for sales conversations held online but is not a way to make calls.
Email marketing and automation
Telagus includes bulk email marketing on every paid plan, with a drag and drop campaign builder and, from Growth, automated email funnels. Volumes run from 60,000 emails a year on Starter to 600,000 on Business.
Attio sends email from each user’s own mailbox, which keeps messages personal but comes with sending limits, and automated sequences are on Pro. It is designed for one-to-one and small-batch outreach rather than newsletters or large campaigns.
Lead sources and website visitors
Telagus includes reverse IP tracking on its paid plans, which identifies companies visiting your website so you can follow up with warm prospects who never filled in a form. Combined with call tracking and marketing analytics, it shows which channels actually produce enquiries. Attio does not include website visitor identification or call tracking.
Quotes, contracts and AI
Telagus includes a quote builder on every paid plan and a contract generator from Growth, plus AI credits for writing emails, quotes and contracts, an AI Sales Agent, and the option to connect Telagus to ChatGPT and Claude. Attio has strong AI features of its own, including AI agents and research, running on monthly credit allowances, and also connects to ChatGPT and Claude.
Where Attio is stronger
- A more generous free plan. Up to three users can use Attio free. Telagus Forever Free covers one user, 500 contacts and 100 emails a month.
- Automatic data capture. Email and calendar sync builds and updates records for you, with relationship mapping and enrichment.
- A flexible data model. Custom objects let you model almost any process, from fundraising to recruitment to product-led sales.
- Modern interface and developer tools. Attio is known for a fast, polished interface, plus an API, webhooks and an app SDK.
Where Telagus is stronger
- Calling and SMS included. Phone numbers, call minutes and SMS credits come with every paid plan.
- Real email marketing. Hundreds of thousands of campaign emails a year, a campaign builder and automated funnels, without sending limits tied to personal mailboxes.
- Better lead visibility. Call tracking and website visitor identification show where enquiries really come from.
- Lower cost for paid teams. Five users pay £690 a year on Telagus Growth, compared with $2,100 on Attio Plus.
- Pounds, not dollars. Predictable pricing in GBP, billed annually or monthly, with no exchange-rate surprises.
- Built for UK small businesses. Quotes, contracts and project tools sit alongside the CRM, with priority support from Growth and training on Business.
Which should you choose?
- You are a startup, investor or agency whose deals live in email and meetings: Attio, especially if you want your inbox to build the CRM.
- You need custom objects to model an unusual process: Attio.
- You are a team of 2 to 10 that calls, texts and emails leads every day: Telagus, with calling, SMS and campaigns included for less than Attio’s paid plans.
- You run local or service-based marketing and need to know which ads and pages produce calls: Telagus, thanks to call tracking and visitor identification.
Moving from Attio to Telagus
- Export your people, companies and deals from Attio as CSV files.
- Decide which attributes you still need, then create matching custom fields in Telagus.
- Import your records and check a sample.
- Set up your Telagus phone numbers, forms and email templates.
- Rebuild your key follow-ups as automated funnels.
- Run both systems side by side for a week or two, then switch over.
Book a tour and the Telagus team will help you plan the move.
Frequently asked questions
Is Attio a UK company?
Yes. Attio is headquartered in London. Its published prices are in US dollars. Telagus is also UK-based, in Wallington, Surrey, and prices its plans in pounds.
Is Telagus cheaper than Attio?
Attio’s free plan costs nothing for up to three users. On paid plans, Telagus is cheaper: five users pay £690 a year on Telagus Growth, compared with $2,100 a year on Attio Plus, and Telagus includes calling, SMS and email marketing.
Does Telagus have a free plan like Attio?
Yes. Telagus Forever Free covers 1 user, 500 contacts and 100 emails a month, while Attio’s free plan allows up to 3 users. Telagus paid plans start at £340 a year for up to two users and add phone numbers, call minutes and SMS credits.
Can Attio make phone calls or send SMS?
Attio does not include a phone system or SMS. Its Call Intelligence feature records and summarises video meetings. Telagus includes phone numbers, call minutes and SMS credits on every paid plan.
Can I send email campaigns from Attio?
Attio sends email from each user’s own mailbox, with sending limits that depend on the plan, and sequences are on the Pro plan. Telagus includes between 60,000 and 600,000 marketing emails a year with a campaign builder.
Can I move my data from Attio to Telagus?
Yes. Export your records from Attio as CSV files, recreate the custom fields you need, and import them into Telagus.
Related reading
- Best CRM software for small business: how to choose
- Telagus vs Zoho CRM: pricing, features and which suits your UK business
- Telagus vs Salesforce
- Telagus vs HubSpot
- How much does CRM software cost?
See Telagus for yourself
Compare the plans on our pricing page, or book a tour and we will show you how Telagus would work for your team.
Pricing note: Telagus prices are the UK prices on our pricing page, which shows prices in your local currency, so visitors outside the UK will see different figures. Attio prices, plan limits and email sending limits are taken from Attio’s pricing page and published product information. All prices exclude VAT and were checked in October 2026. Prices and features change, so check each provider’s website before you buy.
